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Discussion Starter #1 (Edited by Moderator)

It seems that motorcycle manufacturers are finally starting to see the value in product placement, as big budget films like Indiana Jones 4 and the upcoming Transformers sequel can attest. While the Italian motorcycle maker MV Agusta has been making noise as it searches for a new owner, it has also apparently been hard at work getting its products the screen time they deserve. In The Dark Knight, Batman will have his very own custom bike to ride, but Bruce Wayne will be seen riding a new F4 superbike from the Italian manufacturer. To celebrate this achievement, MV Agusta will be teaming up with The Hershey Company to give away a new Dark Knight themed bike valued at $35,000. We clearly want to win this item very badly.
 
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