This was posted to the Ducati mail list. I have gotten permission from the person to cross-post it here.
<BLOCKQUOTE><font size="1" face="Aril, Helvetica, sans-serif">quote:</font><HR>Well folks...
One of my distributors is trying to pull "exclusive importer" weight with me and force me to withdrawl advertising the name of their product on my website and is also demanding that I charge full retail for their product.
...
Quite a few of you have e-mailed me with curiosity about this subject, so I'll go ahead and post some more information. Remember folks, I sell parts out of passion... I do need to pay bills, but I made a lot more money writing C code than pimping Duck parts.
...
When people like Arai and now this importer get so arrogant as to think that they are god, they lose sight of the fact that little guys like me who choose to minimize the profit margain are free advertising. The more your product is "out there" the more people will see it and want it. Further, the importer is making their money no matter what. I don't want to hear about protecting other dealers. Puuu-leeeez. People cater to their market and will
get their share if they treat their customers with care.
I have decided that it is against my policy to simply charge retail to my customers. The importer has a general policy against drop shipping, which removes all incentive for a customer to buy the pipes from me at the same price but wait longer.
I looked again at the tirerack.com website and decided that I just don't want to deal with this situation.
(http://www.tirerack.com/tires/bfg/bf_at_ko.jsp)
It may not be *that* wise of a decision on my part, but I've included the e-mail from the importer/distributor at the end of this message. In the end, he'll only benefit due to the increased awareness of their presence. I'll still sell their product, only with markedly decreased enthusiasm.
I've already removed pricing of their prodcut from my catalog. Along with all of the applications and part numbers. It will be replaced with a simple line that reads, "If you want to sound like Ben, visit the Leo Vinci webpage and I'll make you a deal on their pipes."
I'm not cool enough,
Chris
---
Chris Kelley
[email protected] http://members.home.net/desmodue
----- Original Message -----
From: "sales" <[email protected]>
To: <[email protected]>
Sent: Wednesday, June 14, 2000 3:58 PM
Subject: LeoVinci
Hello Chris,
As the exclusive distributor of LeoVinci for the United States of America we would kindly request that you remove all prices for our products from your list.
Advertising of the LeoVinci name without written permission is not allowed. We do not encourage discounting from the suggested retail price and therefore request that you remove prices for our product from your list immediately.
Hope that this message is clearly understood and action it taken by you to remove the prices as soon as possible. If you have any questions please feel free to call me at (770) 719-3800.
Regards,
Richard Moore
General Manager, Indigo Sports Inc. (Exclusive importer for LeoVinci)<HR></BLOCKQUOTE>
------------------
- Dan
<BLOCKQUOTE><font size="1" face="Aril, Helvetica, sans-serif">quote:</font><HR>Well folks...
One of my distributors is trying to pull "exclusive importer" weight with me and force me to withdrawl advertising the name of their product on my website and is also demanding that I charge full retail for their product.
...
Quite a few of you have e-mailed me with curiosity about this subject, so I'll go ahead and post some more information. Remember folks, I sell parts out of passion... I do need to pay bills, but I made a lot more money writing C code than pimping Duck parts.
...
When people like Arai and now this importer get so arrogant as to think that they are god, they lose sight of the fact that little guys like me who choose to minimize the profit margain are free advertising. The more your product is "out there" the more people will see it and want it. Further, the importer is making their money no matter what. I don't want to hear about protecting other dealers. Puuu-leeeez. People cater to their market and will
get their share if they treat their customers with care.
I have decided that it is against my policy to simply charge retail to my customers. The importer has a general policy against drop shipping, which removes all incentive for a customer to buy the pipes from me at the same price but wait longer.
I looked again at the tirerack.com website and decided that I just don't want to deal with this situation.
(http://www.tirerack.com/tires/bfg/bf_at_ko.jsp)
It may not be *that* wise of a decision on my part, but I've included the e-mail from the importer/distributor at the end of this message. In the end, he'll only benefit due to the increased awareness of their presence. I'll still sell their product, only with markedly decreased enthusiasm.
I've already removed pricing of their prodcut from my catalog. Along with all of the applications and part numbers. It will be replaced with a simple line that reads, "If you want to sound like Ben, visit the Leo Vinci webpage and I'll make you a deal on their pipes."
I'm not cool enough,
Chris
---
Chris Kelley
[email protected] http://members.home.net/desmodue
----- Original Message -----
From: "sales" <[email protected]>
To: <[email protected]>
Sent: Wednesday, June 14, 2000 3:58 PM
Subject: LeoVinci
Hello Chris,
As the exclusive distributor of LeoVinci for the United States of America we would kindly request that you remove all prices for our products from your list.
Advertising of the LeoVinci name without written permission is not allowed. We do not encourage discounting from the suggested retail price and therefore request that you remove prices for our product from your list immediately.
Hope that this message is clearly understood and action it taken by you to remove the prices as soon as possible. If you have any questions please feel free to call me at (770) 719-3800.
Regards,
Richard Moore
General Manager, Indigo Sports Inc. (Exclusive importer for LeoVinci)<HR></BLOCKQUOTE>
------------------
- Dan