MV Agusta's F4 1000 is probably the most elitist motorcycle you can imagine, but don't hold that against it. It is that way because the people behind it always wanted the F4 to be the best, the fastest and the most desirable object in motorcycling. It's been all of those things at various stages of its lifespan.
The truth is that last year's RR312 1078 was starting to stagnate. It was too heavy and it wasn't going in the same high-tech direction as its competitors. The 1078 is still a fantastic and desirable bike, but to stay competitive the 2010 F4 1000 has arrived on high time. All the latest technology such as traction control and a double riding mode (Sport and Rain) are now in place. Whilst being competitive in WSBK and winning customers with cheap high-performance motorcycles drives the Japanese brands, something that can be described only by the word passion drives MV Agusta.
More: 2010 MV Agusta F4 1000 Review on Motorcycle.com