Suzuki introduced the SV650 in 1999 as a budget entry in the emerging naked bike market and, as of 2008, offered both naked and fully faired. The bike provided a sporty though easily manageable ride. The combination of light weight, rigid chassis, strong handling, and the V-twin's strong mid-range torque appealed to beginner and experienced riders alike. While Suzuki has clearly modeled the first generation of the bike's aesthetics after the Suzuki TL1000S, there is also a clear influence from the Ducati Monster. The TL is still considered the "big brother" of the SV650. The 2003 SV1000 replaced the TL Series (TL1000S and TL1000R) and Suzuki marketed it as a bigger alternative to the second generation SV650.
The SV650 immediately became popular, but American buyers wanted the sportier 'S' version that featured lower handlebars, higher foot pegs and a bikini fairing and windscreen, available only in the European and Canadian markets. American magazines ran articles describing how to import it into the United States. In 2000, Suzuki began importing the SV650S to the USA.
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