Designers Thomas Weil and Quentin Weisbuch met while working at a design agency in Paris. Fed up with the endless parade of sandwiches for lunch, the two decided to spice things up. The culinary challenge? Burgers. The rules? None, except they had to be edible. Because lunch break is only so long, Weil and Weisbuch gave themselves 90 minutes to come up with an idea, run to the store, and cook the burger.