I paid $ 17,495 out the door (prep, freight + tax). I think that's about the average. You guys that say Ducati's are overpriced crack me up. If they were overpriced nobody would buy one. People will only pay what they feel something is worth. If I wanted a cheap, dime-a-dozen,no resale value , non collectible bike, I would have bought a Honda/Yamaha/Suzuki/Kawi. Those bikes, you buy with the intention of replacing in a few years; I bought my Ducati with the intention of never selling it. In 10 years will your Yamaha/Suzuki/Honda/Kawi be worth anything? Will they have a collectible status? Doubtful. So...you pay a little extra...you get a little extra.