This just in....(should be in news and rumour section) - Sportbike Forum: Sportbike Motorcycle Forums
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post #1 of 4 (permalink) Old 08-28-2001, 07:17 PM Thread Starter
Join Date: Jun 2000
Posts: 380
Unhappy This just in....(should be in news and rumour section)

TOKYO (Dow Jones)--Suzuki Motor Corp. (J.SUZ or 7269) and Kawasaki Heavy
Industries Ltd. (J.KWH or 7012) said Wednesday they have agreed on a tie-up in
their motorcycle operations, including mutual product supplies on an original
equipment manufacturer basis.
The two motorcycle makers will also cooperate in research and development work
in the production of new models.
Suzuki and Kawasaki Heavy are the third and fourth largest motorcycle makers
in Japan, respectively, after Honda Motor Co. (HMC or 7267) and Yamaha Motor
Co. (J.YMM or 7272).

09:36 PM- - 09 36 PM EDT 08-28-01
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post #2 of 4 (permalink) Old 08-29-2001, 12:23 PM Thread Starter
Join Date: Jun 2000
Posts: 380

It really sucks when you're the number 3 manufacturer and you have the best bikes.....but can't sell enough

Oh well I thought this was interesting when I read it off my newswire at work (Financial Advisor)

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post #3 of 4 (permalink) Old 08-29-2001, 07:21 PM
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Location: Phoenix, AZ
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Here is the press release SBW was sent today. (I just posted it in the News and Rumors forum.)

Suzuki Motor Corp. and Kawasaki Heavy Industries Ltd. announced Wednesday they will tie up in the development and production of motorcycles and all-terrain vehicles to increase profits amid intensifying global competition.
It will be the first business alliance between domestic motorcycle makers.

Suzuki, ranked third in the domestic motorcycle business with a market share of 14.8 percent, and Kawasaki, ranked fourth with a share of 2.5 percent, will mutually supply the vehicles on an original equipment manufacturer basis, they said.

They will also use common components and jointly procure them to reduce costs.

They will begin the tieup with larger models such as American-style motorcycles, large scooters, motocross bikes and ATVs, they said.

The alliance will cover some 60 percent of the entire production units for Suzuki and 40 percent for Kawasaki.

The products will be marketed as separate brands and distributed through their separate distribution networks, they said.

Suzuki Chairman Osamu Suzuki told a news conference the domestic motorcycle market has shrunk to a level less than 25 percent of its peak.

"Given the current economic slump, odds are small that the market will grow greatly," he said.

Total motorcycle sales in Japan have fallen from 3.29 million units in 1982 to 770,000 last year.

Kawasaki President Masamoto Tazaki told the same news conference that the tieup with Suzuki is a strategic alliance that will make motorcycles a core business for his company.

The two companies, however, remain far behind industry leader Honda Motor Co. and No. 2 maker Yamaha Motor Co. in the motorcycle market.

Robert Basil Founder Founder

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post #4 of 4 (permalink) Old 09-04-2001, 04:19 PM
Join Date: Apr 2001
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for some reason i smell a leverage buy out comming....
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