A little harsh
Ads run foul of Singapore rules
The Age - March 1, 2006
SINGAPORE will get a censored version of Tourism Australia's "So where the bloody hell are you?" campaign because the advertisements do not comply with its strict censorship laws.
When the $180 million campaign is launched in Singapore, a series of Xs will replace the word bloody in print advertisements. The television version will not be aired there.
But the advertisement already appeared uncensored in Singapore's Straits Times last week, when the newspaper ran a story about the campaign.
So far 45,000 foreigners, including 24,000 Americans and 10,000 Britons, have logged on to the campaign website. Tourism Australia spokesman Sasha Grebe said extensive market research had shown the advertisements were a hit.
Is it weird in here, or is it just me?