Hey, these guys need something for start up cost, like $5-$10 mill. Like Ducatis, they'll eventually sell $30K bike and will probably be talk of the down. Unlike Japanese manufacturers, they don't have the resources or R&D to cut cost down, they're not exactly using cheap components either. Nor is this the age to release an underpowered bike like Honda Dream to start creating a market that way. If they're succesful 5 years down the road, I have to give them props for creating an American Superbike company, rather than selling a few overpriced choppers.