"SONOMA, Calif. - Kawasaki Motors Corp. and Infineon Raceway have reached a multi-year strategic partnership that will make the powersports industry company the "Official Motorcycle, ATV and Personal Watercraft of Infineon Raceway," according to officials from both companies.
The three-year partnership will also give Kawasaki the title sponsorship of the nationally televised AMA (American Motorcyclist Association) U.S. Chevy Trucks Superbike Championship event at Infineon Raceway. The event will be known as the Kawasaki Showdown, beginning with the 2004 season. This grows an ongoing relationship with Kawasaki, which had been the "Official Motorcycle of Infineon Raceway" for three years (2000-2003). "
-Roadracing world.com- http://venus.13x.com/roadracingworld/index.html
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Now why the F--- would you sponsor a race that your not even racing in?